TCAC Calculator

LIMITED TIME: Get 50% off Founding Supporter plan - Only £4.50/month!

TCAC measures the true cost of acquiring customers through paid efforts, excluding customers who would have found you organically.

Total Marketing Spend

Ads, content, social media marketing

Sales Costs

Sales team salaries, tools, commissions

New Customers Acquired

Organic Customers Baseline

Customers you get without paid efforts