Advanced Marketing Calculators

Comprehensive tools for calculating key marketing metrics and performance indicators.

ROAS & ROI Calculator

Total Revenue Generated

Total Ad Spend

Cost of Goods Sold (COGS)

ROAS: Revenue ÷ Ad Spend
ROI: (Revenue - COGS - Ad Spend) ÷ Ad Spend × 100

Results & Analysis

5.00

ROAS Ratio

100%

ROI Percentage

Excellent Performance

Industry Benchmarks

E-commerce ROAS:
4.0 - 6.0

B2B ROAS:
3.0 - 5.0

Profit Analysis

Gross Profit:
£30,000

Net Profit:
£20,000

CPA & CAC Calculator

Total Marketing Spend

Number of Acquisitions

customers

Sales Team Costs (Optional)

Average Order Value

CPA: Total Spend ÷ Acquisitions
CAC: (Marketing + Sales Costs) ÷ Customers
Payback Period: CAC ÷ Monthly Revenue per Customer

Acquisition Metrics

£50

CPA

£67

CAC

3.2

Payback (Months)

Good Performance

CPA/CAC Benchmarks by Industry

SaaS: £30-150
E-commerce: £20-80
B2B Services: £100-500

Acceptable Payback:
1-6 months
Ideal Payback:
1-3 months

Efficiency Metrics

CAC:AOV Ratio:
1:2.2

Monthly Acquisition:
100 customers

LTV & Churn Analysis

Average Revenue Per User (ARPU)

£ /month

Monthly Churn Rate

Gross Margin

Annual Growth Rate (Optional)

LTV: (ARPU × Margin) ÷ Churn Rate
Customer Lifespan: 1 ÷ Churn Rate
LTV:CAC Ratio: LTV ÷ CAC

Lifetime Value Analysis

£350

Customer LTV

Lifespan (Months)

5.2:1

LTV:CAC

Excellent LTV:CAC Ratio

LTV:CAC Ratio Benchmarks

Excellent: 5:1+
Good: 3:1 - 5:1
Acceptable: 1:1 - 3:1
Poor: <1:1

Churn Benchmarks:
SaaS: 2-8%
E-commerce: 5-15%
Subscription: 3-10%

Revenue Projections

Monthly Revenue/Customer:
£17.50

Annual Revenue/Customer:
£210

Conversion Analysis

Website Visitors

visits

Leads Generated

leads

Sales Closed

sales

Average Deal Size

Visitor-to-Lead: Leads ÷ Visitors × 100
Lead-to-Customer: Sales ÷ Leads × 100
Overall Conversion: Sales ÷ Visitors × 100

Conversion Funnel Analysis

5.0%

Visitor-to-Lead

20%

Lead-to-Customer

1.0%

Overall Conversion

Conversion Funnel

Visitors 50,000

Leads 2,500

Customers 500

Industry Conversion Benchmarks

E-commerce: 1-3%
B2B SaaS: 0.5-1%
Lead Gen: 2-5%

Revenue Impact:
£100,000
Revenue per Visitor:
£2.00

Advanced Marketing Metrics

Complex calculations for sophisticated marketing analysis

Marketing Mix Attribution

Paid Search Revenue

Social Media Revenue

Email Revenue

Organic Revenue

£60,000

Total Attributed Revenue

Cohort Analysis

Month 1 Retention

Month 3 Retention

Month 6 Retention

Month 12 Retention

Cohort Health Score

Marketing Efficiency

Marketing Qualified Leads

MQLs

Sales Qualified Leads

SQLs

Opportunities Created

opps

Deals Closed

deals

5.0%

MQL to Customer

Advanced Metrics Summary

41.7%

Paid Search Efficiency

-65%

12-Month Retention Drop

30%

MQL to SQL Rate

33.3%

SQL to Close Rate

Calculation History

Save Your Calculations

Create an account to save your calculations, track your marketing performance over time, and access advanced analytics features.

Create Free Account Log In

Date	Calculator	Company	Result	Notes	Actions
Log in to save and view your calculation history